ESI - "Design-A-Thon" Winner

This site was designed for a Design-A-Thon challenge hosted by Kennesaw State University and HatchBridge, involving a complete brand overhaul and site redesign.. ESI is a company at the forefront of athletic exoskeleton technology, but their existing website did not reflect their innovative approach. ‍

Role

UX/UI Designer

Industry

Medical

Duration

1 Week

ExoSkeleton Innovations operates at the forefront of sports health science, developing advanced tools to enhance athletic performance and reduce injury risk. However, their existing website failed to reflect this innovation. It struggled to engage their target audience and showcase their groundbreaking technology, turning what should have been a powerful asset into a missed opportunity.

To address this challenge, our team undertook a full website redesign. We introduced an aesthetic that aligns with ESI’s cutting-edge technology and meets the expectations of today’s tech-savvy athletes. The revamped site clearly explains how the exoskeleton enhances performance by increasing strength, speed, and power through personalized resistance training. With this transformation, ESI can now effectively connect with athletes, establish itself as an industry leader, and drive sales of its revolutionary products.

View Project

Design Materials

Typography guide used for the redo of ESI

Timeline/Wireframe/Landing Page

Final Design

The finalized high fidelity prototype was built off of the wireframes, and using the style guide we had developed earlier in the process. Once completed, this design was presented in front of all other teams competing and the stakeholders for ExoSkeleton Innovations. This design landed in first place and won the Design-A-Thon.

A link has been provided near the top of the page to view the final prototype.

Final Design

A link has been provided near the top of the page to view the final prototype.

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